Our Approach

At Peddycord Law, our success is driven by your success. To grow your business, essential contracts need to be timely negotiated and signed. As much as you want to close the deal, you also need to avoid jeopardizing your entire business on one contract. A synergy needs to exist between attorney and client to know the right balance for you. That is why we develop long-term relationships with our clients that begin with the initial meeting.

1. Initial Meeting.

Our first consultation with each new client is without charge. This is an important time to get to know each other and to decide whether we will be comfortable working together. You should be open and honest with us so we can fully understand your goals, timing, and concerns. Emailing us contracts and details ahead of time will help make our meeting productive.

2. Getting to Know Your Business.

Businesses evolve – your customers change, the size of your deals change, and your risk tolerances change. In order to draft, revise and negotiate contracts, we need to know your short-term and long-term goals. Are you looking to acquire assets from a competitor, develop a new product, or enter a different sales channel? By keeping us informed, we can adapt to your shifting needs, making both of us more productive.

3. Risk/Reward.

There is an element of risk/reward in every contract. You may be willing to indemnify or accept a higher liability risk for a top customer, but prefer to limit your liability exposure for smaller customers. Each contract should be considered independently and as part of a bigger picture. We can help you to understand and balance the legal risks with the business rewards.

4. Collaboration.

You know your business better than anyone. If you help us understand your business, and we help you to understand the risks and alternatives available under business law, we can collaborate to grow your business while lowering your risks. This also allows us to anticipate your future needs and adapt revisions of your contracts accordingly.

5. Long Term Relationship.

The time and effort spent with us pays off. We are more efficient, and we learn how to work with you and your team more effectively. This can mean you spend less time on legal matters and more time growing your business.

Learn more about our team and our practice.

Meet Our Attorneys

Robert K. Peddycord's Profile Image
Carlsbad, California attorney Rob Peddycord is the founder of Peddycord Law. He began his career as a business litigator. As a litigator, Rob saw how good (and bad) contracts… Read More
Shawn M. Peddycord's Profile Image
As a San Diego native, attorney Shawn Peddycord lives and works in North County San Diego. Graduating from California Western School of Law, Shawn was admitted to practice law… Read More


“For over twenty years, our company has relied on the advice and legal services provided by Peddycord Law. Not only has Rob guided me through several acquisitions, he has also taught me much about the law. He is trustworthy and expresses himself clear…”
– Sandra S. Roberts, VP/CFO Rhino Linings Corporation

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