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Distractions
July 9th, 2025
Business plans rarely account for moments when everything screeches to a halt. Yet that is how it often goes. One day, the path forward feels clear and full of purpose. The next, a single event crashes in, demanding time and focus that were meant for…
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Categories: Purpose-Driven Business
B Corp Certification: What It Is and Why It Matters
June 20th, 2025
When I first heard about B Corps, I was intrigued but skeptical. It sounded like something created for big brands with big budgets, showing up in glossy brochures and mission statements no one pays attention to. Then, last summer, I noticed the B Cor…
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Categories: Purpose-Driven Business
Make It Easy to be a Customer
May 21st, 2025
I recently decided to cancel my gym membership. I actually like the gym, but with warmer weather, I want to spend more time outdoors and get back into running. It was nothing against them. Still, canceling turned out to be harder than it should have…
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Categories: Small Businesses
Celebrate the Wins
May 7th, 2025
For over a year, I have been working on a significant project for my law firm. It is now in the final stages, and if everything goes as expected, I will be able to share more in the coming weeks. Lately, though, my thoughts have moved past the finish…
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Categories: Purpose-Driven Business
Business is Personal
April 23rd, 2025
The world is full of business clichés. “Think outside the box.” “Move the needle.” “Low-hanging fruit.” But the one that misses the mark for me is: “It’s not personal. It’s just business.” Real life is not that simple. In 2025, b…
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Categories: Purpose-Driven Business
The Power of the Pivot
April 9th, 2025
The NCAA basketball tournaments always deliver: buzzer-beaters, full-court presses, and plenty of unpredictable moments. But the move that shows up again and again, often unnoticed, is the pivot. A player gets trapped. Options disappear. The shot clo…
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Categories: Small Businesses
The Importance of Vision
March 19th, 2025
Most days, I feel like I am juggling two competing forces—building my business for the future while handling everything that needs to get done today. My long-term vision calls for strategic planning, but my inbox demands immediate attention. There…
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Small Businesses, Big Impact
March 5th, 2025
I attended a retreat in Ojai last week with a dozen other attorneys. Yes, I know—cue the jokes. But believe it or not, attorneys are people too. We breathe the same air, drink the same overpriced lattes, and occasionally take a break from legal jar…
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Categories: Small Businesses
Stay in Your Lane
February 26th, 2025
I found myself driving more than usual this past weekend, including a trip to downtown San Diego to see Wicked (great show!). As I cruised along the freeway at 70 miles per hour, I started thinking about how much trust exists between drivers. One une…
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Categories: Small Businesses
The Missing Signature Problem
February 19th, 2025
A small business service provider lands a big opportunity—a carefully negotiated master services agreement (MSA) with a new client. Excitement is high, work begins, and the relationship starts strong. But over time, friction builds. A dispute arise…
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Categories: Business Contracts
Meet Our Attorney
As a North County San Diego native with a passion for social impact, I am dedicated to supporting businesses in their growth, with a particular focus on California benefit cor… Read More
Testimonials
“I cannot imagine running a business without them.”
– Paul Giobbi, President, Zumasys, Inc.
