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Transitions
March 24th, 2026
Rattlesnake season came early in San Diego this year. There have been four rattlesnakes on my street in the last week alone. The neighborhood group chat has turned into a running feed of sightings and photos from trails, backyards, and sidewalks. The…
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Categories: Small Businesses
The Good Fight
February 17th, 2026
Despite my chosen career, I am an optimist by nature. I believe in the best of people even after seeing how complicated things can get. Like many attorneys, I have learned how to let conflict pass through me and keep moving. If I carried every disagr…
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Categories: Purpose-Driven Business
Advocacy
November 11th, 2025
One of the first things they teach in law school is to zealously advocate for your clients. Zealously is a great word. It stays with you. But what about advocacy itself? Somewhere along the way, the term picked up a negative connotation. It can sound…
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Categories: Small Businesses
Resilience
October 8th, 2025
Last week, I attended the NetZero Conference in Los Angeles. It brought together business leaders, innovators, and professionals committed to building a sustainable future. What stood out most was the tone of determination. Many of the founders and e…
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Categories: Purpose-Driven Business
The Importance of Equity
September 10th, 2025
A few years ago, three friends decided to start a business together. They were excited, full of ideas, and eager to begin. They formed an LLC, split ownership evenly, and jumped in. At first, everything looked promising. Then one co-founder began mis…
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Categories: Small Businesses
Leveling Up
July 25th, 2025
Last week, I met with attorneys from across California in Los Angeles for the Leveling Up conference, an event tailored for solo and small firm practitioners like myself. The conference took place in the heart of downtown Los Angeles. More specifical…
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Categories: Small Businesses
Distractions
July 9th, 2025
Business plans rarely account for moments when everything screeches to a halt. Yet that is how it often goes. One day, the path forward feels clear and full of purpose. The next, a single event crashes in, demanding time and focus that were meant for…
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Categories: Purpose-Driven Business
B Corp Certification: What It Is and Why It Matters
June 20th, 2025
When I first heard about B Corps, I was intrigued but skeptical. It sounded like something created for big brands with big budgets, showing up in glossy brochures and mission statements no one pays attention to. Then, last summer, I noticed the B Cor…
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Categories: Purpose-Driven Business
Make It Easy to be a Customer
May 21st, 2025
I recently decided to cancel my gym membership. I actually like the gym, but with warmer weather, I want to spend more time outdoors and get back into running. It was nothing against them. Still, canceling turned out to be harder than it should have…
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Categories: Small Businesses
Celebrate the Wins
May 7th, 2025
For over a year, I have been working on a significant project for my law firm. It is now in the final stages, and if everything goes as expected, I will be able to share more in the coming weeks. Lately, though, my thoughts have moved past the finish…
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Categories: Purpose-Driven Business
Meet Our Attorney
As a North County San Diego native with a passion for social impact, I am dedicated to supporting businesses in their growth, with a particular focus on California benefit cor… Read More
Testimonials
“I cannot imagine running a business without them.”
– Paul Giobbi, President, Zumasys, Inc.
