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Advocacy

November 11th, 2025
Posted By
Shawn M. Peddycord
One of the first things they teach in law school is to zealously advocate for your clients. Zealously is a great word. It stays with you. But what about advocacy itself? Somewhere along the way, the term picked up a negative connotation. It can sound… Read More
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Categories: Small Businesses

Resilience

October 8th, 2025
Posted By
Shawn M. Peddycord
Last week, I attended the NetZero Conference in Los Angeles. It brought together business leaders, innovators, and professionals committed to building a sustainable future. What stood out most was the tone of determination. Many of the founders and e… Read More
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Categories: Purpose-Driven Business

The Importance of Equity

September 10th, 2025
Posted By
Shawn M. Peddycord
A few years ago, three friends decided to start a business together. They were excited, full of ideas, and eager to begin. They formed an LLC, split ownership evenly, and jumped in. At first, everything looked promising. Then one co-founder began mis… Read More
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Categories: Small Businesses

Leveling Up

July 25th, 2025
Posted By
Shawn M. Peddycord
Last week, I met with attorneys from across California in Los Angeles for the Leveling Up conference, an event tailored for solo and small firm practitioners like myself. The conference took place in the heart of downtown Los Angeles. More specifical… Read More
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Categories: Small Businesses

Distractions

July 9th, 2025
Posted By
Shawn M. Peddycord
Business plans rarely account for moments when everything screeches to a halt. Yet that is how it often goes. One day, the path forward feels clear and full of purpose. The next, a single event crashes in, demanding time and focus that were meant for… Read More
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Categories: Purpose-Driven Business

B Corp Certification: What It Is and Why It Matters

June 20th, 2025
Posted By
Shawn M. Peddycord
When I first heard about B Corps, I was intrigued but skeptical. It sounded like something created for big brands with big budgets, showing up in glossy brochures and mission statements no one pays attention to. Then, last summer, I noticed the B Cor… Read More
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Categories: Purpose-Driven Business

Make It Easy to be a Customer

May 21st, 2025
Posted By
Shawn M. Peddycord
I recently decided to cancel my gym membership. I actually like the gym, but with warmer weather, I want to spend more time outdoors and get back into running. It was nothing against them. Still, canceling turned out to be harder than it should have… Read More
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Categories: Small Businesses

Celebrate the Wins

May 7th, 2025
Posted By
Shawn M. Peddycord
For over a year, I have been working on a significant project for my law firm. It is now in the final stages, and if everything goes as expected, I will be able to share more in the coming weeks. Lately, though, my thoughts have moved past the finish… Read More
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Categories: Purpose-Driven Business

Business is Personal

April 23rd, 2025
Posted By
Shawn M. Peddycord
The world is full of business clichés. “Think outside the box.” “Move the needle.” “Low-hanging fruit.” But the one that misses the mark for me is: “It’s not personal. It’s just business.” Real life is not that simple. In 2025, b… Read More
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Categories: Purpose-Driven Business

The Power of the Pivot

April 9th, 2025
Posted By
Shawn M. Peddycord
The NCAA basketball tournaments always deliver: buzzer-beaters, full-court presses, and plenty of unpredictable moments. But the move that shows up again and again, often unnoticed, is the pivot. A player gets trapped. Options disappear. The shot clo… Read More
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Categories: Small Businesses
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