The Importance of Equity

September 10th, 2025
Posted By
Shawn M. Peddycord
A few years ago, three friends decided to start a business together. They were excited, full of ideas, and eager to begin. They formed an LLC, split ownership evenly, and jumped in. At first, everything looked promising. Then one co-founder began mis… Read More
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Categories: Small Businesses

Leveling Up

July 25th, 2025
Posted By
Shawn M. Peddycord
Last week, I met with attorneys from across California in Los Angeles for the Leveling Up conference, an event tailored for solo and small firm practitioners like myself. The conference took place in the heart of downtown Los Angeles. More specifical… Read More
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Categories: Small Businesses

Make It Easy to be a Customer

May 21st, 2025
Posted By
Shawn M. Peddycord
I recently decided to cancel my gym membership. I actually like the gym, but with warmer weather, I want to spend more time outdoors and get back into running. It was nothing against them. Still, canceling turned out to be harder than it should have… Read More
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Categories: Small Businesses

The Power of the Pivot

April 9th, 2025
Posted By
Shawn M. Peddycord
The NCAA basketball tournaments always deliver: buzzer-beaters, full-court presses, and plenty of unpredictable moments. But the move that shows up again and again, often unnoticed, is the pivot. A player gets trapped. Options disappear. The shot clo… Read More
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Categories: Small Businesses

The Importance of Vision

March 19th, 2025
Posted By
Shawn M. Peddycord
Most days, I feel like I am juggling two competing forces—building my business for the future while handling everything that needs to get done today. My long-term vision calls for strategic planning, but my inbox demands immediate attention. There… Read More
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Categories: Purpose-Driven Business, Small Businesses

Small Businesses, Big Impact

March 5th, 2025
Posted By
Shawn M. Peddycord
I attended a retreat in Ojai last week with a dozen other attorneys. Yes, I know—cue the jokes. But believe it or not, attorneys are people too. We breathe the same air, drink the same overpriced lattes, and occasionally take a break from legal jar… Read More
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Categories: Small Businesses

Stay in Your Lane

February 26th, 2025
Posted By
Shawn M. Peddycord
I found myself driving more than usual this past weekend, including a trip to downtown San Diego to see Wicked (great show!). As I cruised along the freeway at 70 miles per hour, I started thinking about how much trust exists between drivers. One une… Read More
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Categories: Small Businesses