Networking

Many years ago, I attended a legal conference for small and solo law firms. A networking breakfast was on the agenda one morning, so I went, hoping to make new connections. Walking into a nearly empty room of unfamiliar faces felt overwhelming. Clearly, not everyone is a morning person like I am! But I decided to make the most of it and joined two people sitting at a table and introduced myself. That simple exchange led to lasting professional relationships, and to this day, we still exchange referrals.

Networking is not just about socializing—it is essential for small business growth. It creates opportunities that solo effort alone cannot achieve. Clients, referrals, and trusted connections fuel business success, turning brief encounters into long-term opportunities. With the right approach, networking can be a rewarding experience.

One-on-One Networking

Meeting for coffee or lunch is one of the best ways to build professional relationships. A personal conversation allows for deeper discussions about values, challenges, and opportunities. These meetings establish trust, leading to long-term collaborations and referrals.

Following up is key. A short email of appreciation or a link to an interesting article keeps the connection active. In a digital world, an in-person conversation or even a video call leaves a lasting impression and sets the stage for future opportunities.

Online Networking

Platforms like LinkedIn provide access to potential clients and connections. Thoughtful interactions—commenting on posts, sharing insights, and sending personalized messages—can open doors, but they are just the first step.

Online networking is most effective when used to maintain and strengthen relationships. Meeting someone at an event and connecting online serves as a digital business card, keeping conversations top of mind and making follow-ups easier.

Large Group Networking

Conferences and industry gatherings provide opportunities to meet people who can help grow a business. Even for introverts, setting small, manageable goals—such as meeting three new people—can make the experience worthwhile.

Preparation makes a difference. Reviewing the attendee list, identifying speakers of interest, and having a few conversation starters ready can ease discomfort. Approaching an event with curiosity rather than pressure shifts the focus from selling to building genuine relationships.

Conclusion

Networking is not just about making small talk; it is about building relationships that create business opportunities. Every interaction has the potential to drive growth. Taking small, intentional steps transforms networking from an obligation into a powerful tool for success.