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Make It Easy to be a Customer
May 21st, 2025
I recently decided to cancel my gym membership. I actually like the gym, but with warmer weather, I want to spend more time outdoors and get back into running. It was nothing against them. Still, canceling turned out to be harder than it should have…
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Categories: Small Businesses
Celebrate the Wins
May 7th, 2025
For over a year, I have been working on a significant project for my law firm. It is now in the final stages, and if everything goes as expected, I will be able to share more in the coming weeks. Lately, though, my thoughts have moved past the finish…
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Categories: Purpose-Driven Business
Business is Personal
April 23rd, 2025
The world is full of business clichés. “Think outside the box.” “Move the needle.” “Low-hanging fruit.” But the one that misses the mark for me is: “It’s not personal. It’s just business.” Real life is not that simple. In 2025, b…
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Categories: Purpose-Driven Business
The Power of the Pivot
April 9th, 2025
The NCAA basketball tournaments always deliver: buzzer-beaters, full-court presses, and plenty of unpredictable moments. But the move that shows up again and again, often unnoticed, is the pivot. A player gets trapped. Options disappear. The shot clo…
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Categories: Small Businesses
The Importance of Vision
March 19th, 2025
Most days, I feel like I am juggling two competing forces—building my business for the future while handling everything that needs to get done today. My long-term vision calls for strategic planning, but my inbox demands immediate attention. There…
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Small Businesses, Big Impact
March 5th, 2025
I attended a retreat in Ojai last week with a dozen other attorneys. Yes, I know—cue the jokes. But believe it or not, attorneys are people too. We breathe the same air, drink the same overpriced lattes, and occasionally take a break from legal jar…
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Categories: Small Businesses
Stay in Your Lane
February 26th, 2025
I found myself driving more than usual this past weekend, including a trip to downtown San Diego to see Wicked (great show!). As I cruised along the freeway at 70 miles per hour, I started thinking about how much trust exists between drivers. One une…
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Categories: Small Businesses
The Missing Signature Problem
February 19th, 2025
A small business service provider lands a big opportunity—a carefully negotiated master services agreement (MSA) with a new client. Excitement is high, work begins, and the relationship starts strong. But over time, friction builds. A dispute arise…
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Categories: Business Contracts
Networking
February 12th, 2025
Many years ago, I attended a legal conference for small and solo law firms. A networking breakfast was on the agenda one morning, so I went, hoping to make new connections. Walking into a nearly empty room of unfamiliar faces felt overwhelming. Clear…
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Categories: Miscellaneous
Built on Reputation
February 5th, 2025
Many of my clients are service-based businesses that understand reputation matters. They do not have a storefront to draw in foot traffic, a product to display, or a big advertising budget. Their customers come because someone they trust made a recom…
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Categories: Uncategorized